Zoom’s new clips feature and why asynchronous video messaging can help with productivity

S I
3 min readOct 18, 2023

The advent of asynchronous video messaging has reshaped industries and communication tools, with companies like Zoom, Loom, Vidyard, and many others at the forefront of this transformative shift. Asynchronous video messaging offers a versatile and impactful means of communication that transcends time and location constraints.

Zoom, originally known for its real-time video conferencing, has expanded its services to cater to the growing demand for asynchronous video communication. Features like Zoom Clips allow users to send video messages, making it a versatile tool for personalized, on-demand communication. This move has positioned Zoom as a leader in the evolving landscape of business communication.

Loom and Vidyard have also been pivotal in this transition. Loom provides users with the capability to create quick video messages, which can be easily shared with colleagues, clients, or partners. Vidyard, on the other hand, specializes in video for marketing, helping companies create compelling content for their audience. These tools empower organizations to communicate in a more engaging, informative, and interactive manner, leading to improved customer engagement and conversion rates.

Moreover, the adoption of asynchronous video messaging extends beyond these companies. Various industries are recognizing the advantages it offers. In education, teachers use this technology for pre-recorded lessons and feedback to students. In HR, companies use it for onboarding, fostering a connection with new employees before they even step into the office.

The shift towards asynchronous video messaging is a testament to its flexibility and efficiency. As companies continue to innovate and enhance their offerings in this domain, we can anticipate a future where asynchronous video messaging is a cornerstone of effective communication in virtually all sectors, offering unparalleled benefits in terms of engagement, flexibility, and convenience.

What will we see in the future?

The future of asynchronous video messaging is likely to be marked by several exciting developments:

  1. Enhanced Personalization: Asynchronous video messaging platforms will become more advanced in terms of personalization. Users will have the ability to tailor their messages with interactive elements, custom branding, and dynamic content to make their communications more engaging and relevant.

2. Integration with AI: Artificial intelligence will play a significant role in the future of asynchronous video messaging. AI will help automate transcription, language translation, and even generate subtitles, making videos more accessible to a global audience. AI-driven analytics will also provide insights into video performance and user engagement.

3. Widespread Business Adoption: More industries and businesses will adopt asynchronous video messaging for internal and external communications. HR departments will use it for remote onboarding, marketing teams for personalized product demos, and customer support for visually explaining solutions to clients.

4.Education and E-Learning: The education sector will increasingly rely on asynchronous video messaging for creating course content, personalized feedback, and virtual office hours. Teachers and students will use these tools to facilitate more interactive and engaging learning experiences.

5.Mobile-First Approaches: Mobile devices will continue to dominate how people access and create asynchronous video content. User-friendly mobile apps with intuitive interfaces will be essential, ensuring that people can easily record, edit, and share videos from their smartphones or tablets.

6. Security and Privacy: With the growing use of asynchronous video messaging for sensitive corporate and personal communications, security and privacy will be paramount. Advanced encryption and secure sharing options will be a focus to protect user data and content.

7. Integration with Other Platforms: Asynchronous video messaging will integrate seamlessly with other communication tools and platforms, such as email, messaging apps, and project management software, making it easier to incorporate video into existing workflows.

8. Global Accessibility: With the proliferation of high-speed internet access, asynchronous video messaging will become more accessible to people worldwide, reducing barriers to communication and fostering collaboration across borders.

The future of asynchronous video messaging holds great potential for improving communication and engagement in various sectors, offering innovative ways to connect with others, share information, and create compelling content.

--

--

S I

My varying interests that I write about is crypto, productivity tools or “hacks”, video games, politics, and books.